Branding Innovation

Smith Lumen is a leading independent creative agency based in the heart of Milan’s design district. Over the past decade we have completed almost 4,000 projects for over 350 brands in 25 countries for clients that range from small startups to multinationals. We specialize in helping companies develop and transform brands to build long lasting relationships with their consumers. What makes us different is our cultural diversity and the passion for what we do.


Pilsner Urquell Plzensky Prazdroj Breweries - Czech Republic
Wodka Gorbatschow Henkell & Söhnlein - International
Frisco Plzensky Prazdroj - Czech Republic
Cinzano 1757 Gruppo Campari - Argentina / Italy
Velkopopovický Kozel SABMiller - Czech Republic
Mukki Mukki - Italy
Dobrá Voda Mattoni - Czech Republic
Eudora Prélude Grupo Boticario - Brazil
Karagandinskoye Efes Beverage Group - Kazakhstan
Henkell Trocken Henkell & Söhnlein - Germany
Kinder Ferrero - Italy
Zacapa Ron Zacapa -International
Gavrilović Gavrilović d.o.o. - Croatia
Johnnie Walker Diageo - Italy
Dixan Henkel - Italy
Radegast Sabmiller - Czech
Coco Pops Kellogg's - Italy
Ferrarelle Natia Ferrarelle - Italy
Korff Istituto Ganassini - Italy
Redd's Mojito SABMiller - Romania
Ouzo 12 Gruppo Campari - Germany
Buitoni Nestlè - Italy
Excelent 11° SAB Miller - Czech Republic
Prelius Volpaia - Italy


Drew Smith

Founder - Creative Director

An award winning designer and an expert in consumer brand management, NPD and packaging design with over twenty years of experience. Canadian by birth, he has been the Creative Director of several leading international consultancies and is a graduate of Art Center College of Design and Sheridan College, School of Visual Arts.

Matteo Leonti

Client Services Director

Criney Insalata

Managing Director London

Lorenzo Giuliani

Financial Manager

Gianluca Invernizzi

Creative Director

Fabio Straface

Creative Director

Matteo Annacondia

Production Director




Structural 3D


Brand Activation






We’d love to hear from you…

Smith Lumen S.r.l.
Via Tortona, 4 20144 Milan Italy

+39 0289403124

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You can talk to us in English, Italian, German, Russian, French, Spanish, Portuguese or Hindi.
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