Branding Innovation

Smith Lumen is a leading independent creative agency based in the heart of Milan’s design district. Over the past decade we have completed almost 4,000 projects for over 350 brands in 25 countries for clients that range from small startups to multinationals. We specialize in helping companies develop and transform brands to build long lasting relationships with their consumers. What makes us different is our cultural diversity and the passion for what we do.


Zuegg Zuegg - Italy
Comodynes Dermofarm Barcelona - Spain
Omino Bianco Bolton Group - Italy
Dorada Especial Sabmiller -Gran Canaria
Kuemmerling Henkell & Söhnlein - Germany
Acqua Brillante Recoaro - Italy
Birell Radegast Sabmiller - Czech
Master Master - Beer
Il Puro Volpaia - Italy
Monsù Gest - Italy
Ferrarelle Platinum Ferrarelle - Italy
Rilastil Istituto Ganassini - Italy
Dixan Dishes Henkel - Italy
Frescobaldi Danzante Frescobaldi - Italy
Doria Bucaneve Doria - Italy
Bref Solution Henkel - Italy
Dreher SABMiller - Hungary
Bioclin Istituto Ganassini - Italy
Keglevich Stock - International
Diageo Baileys Diageo - International
Smädny Mnich Beer Sabmiller - Slovakia


Drew Smith

Founder - Creative Director

An award winning designer and an expert in consumer brand management, NPD and packaging design with over twenty years of experience. Canadian by birth, he has been the Creative Director of several leading international consultancies and is a graduate of Art Center College of Design and Sheridan College, School of Visual Arts.

Matteo Leonti

Client Services Director

Criney Insalata

Managing Director London

Lorenzo Giuliani

Financial Manager

Gianluca Invernizzi

Creative Director

Fabio Straface

Creative Director

Matteo Annacondia

Production Director




Structural 3D


Brand Activation






We’d love to hear from you…

Smith Lumen (Italy)
Via Tortona, 4 20144  Milan
+39 0289403124

 Smith Lumen (U.K.) 
167-169 Great Portland Street, London W1W 5PF 
+44 (0) 7854 582 860

E-Mail :