Established in 1935, Istituto Ganassini is a leading company in pharmaceutical cosmetics and personal hygiene, present in 21 countries on 5 continents. Lumen was asked to help to reposition and renovate the Bio Clin range of “Phytodermatologic” products. The relaunch, which included new packaging, POS and sales material, increased sales dramatically (+300% sell-in, +57% sell-out) in the first six months – with no advertising support. The project also received the 2009 GrandPrix of Design.
This success has allowed the development of an expanding range of new products of which Lumen is overseeing development and branding.