Cinzano Vermouth

Cinzano Vermouth

Cinzano, the original vermouth, dates back to 1757. Once one of the great brands of Italy it had steadily declined over the last two decades to become a distant competitor of Martini with a market share measured in single digits. Cinzano asked Lumen to help revive the brand. Workshops were organized to define a new concept that could drive the creative development of a new identity. The project touched all aspects of the brand, from bottle shape to communication. The result is a brand that has rediscovered its authenticity with an understated, up to date and elegant style.