For over 300 years in the town of Pirinja, the Gavrilovich family has been producing meat products of the highest quality. Persevering through wars and communism they have evolved into one of the most respected, well-known and innovative companies in Croatia.
Lumen was asked to help them build a consistent identity that would express their traditional values in a stronger, more coherent and contemporary way. The project involved brand management and implementation across a vast assortment of products. The result has been an increase in both brand awareness (now 97%) and quality perception among consumers.