keglevich

keglevich

Keglevich Fruit is a range of high quality flavoured vodkas containing triple distilled vodka and real fruit juices. It is a huge seller in Italy with about 45% of the market. Category sales however have been declining over the years and Stock approached Lumen to refresh the brand. A vibrant, colourful packaging was developed to appeal to the young consumer. The relaunch resulted in a sales increase of 9%.