Kinder

Kinder

Kinder is the number one global brand in the chocolate confectionery category and its products sell in over 80 countries. Lumen oversaw the first restyling of the brand in almost 40 years which included finding the new Kinder boy and creating guidelines to standardize the identity across all products and key international markets.

Following the success of this project, Lumen was asked to develop a platform for their chilled range of products. The relaunch resulted in a significant increase in sales volumes.

Lumen has been a partner with Ferrero since 2003, working on brands such as Tic Tac, Mon Chéri, Ferrero Rocher and Nutella.