The Korff brand was acquired by Ganassini in 2009. Korff products are distributed exclusively in pharmacies, and Lumen was asked to help reaffirm the brand’s position in the premium segment which had steadily been eroded by an ever growing number of competitors.
This brand renewal has involved everything from new product development to packaging design, promotional and point of sales material and advertising.
The result? Since starting the project two years ago sales have doubled from 5 to 10 million of Euros.