Birell

Birell

Birell is a high quality non-alcoholic beer and a recent winner of the prestigious Pivex competition. Lumen worked closely with SABMiller to carry out a long term radical evolution of the Birell brand image. The new identity has increased in-store visibility and raised quality perceptions amongst consumers, helping it to become the top selling non-alcoholic beer in the Czech Republic.

Lumen has been a partner with SABMiller for years, working across Europe, from Russia to the Canary Islands.