Smädny Mnich Beer

Smädny Mnich Beer

It was monks who brewed beer for the first time in the Šariš castle in Slovakia. Smadny Mnich, “The Thirsty Monk”, came to existence in 1993 based on these historical roots. Lumen was asked by the Pivovar Saris Brewery of SABMiller to upgrade the identity of this mid-range domestic leader to increase its appeal and quality perception among traditional consumers.