Zuegg

Zuegg

Zuegg is a famous Italian brand, leader in the production and distribution of fruit preserves throughout Europe. It needed to reaffirm its leadership against the emerging private labels.

Lumen worked in partnership with the client on two different restyling projects; Zuegg “Classic” and “Sugar Free”, redesigning both the shape of the jar and the design system. After the relaunch sales of the Sugar-free line grew by 22.3%.