Frisco

Packaging design for Plzensky Prazdroj, Czech Republic

Pilsner Urquell

Structural and packaging design for Plzensky Prazdroj Breweries, Czech Republic

 

Smädny Mnich Beer

It was monks who brewed beer for the first time in the Šariš castle in Slovakia. Smadny Mnich, “The Thirsty Monk”, came to existence in 1993 based on these historical roots. Lumen was asked by the Pivovar Saris Brewery of SABMiller to upgrade the identity of this mid-range domestic leader to increase its appeal and quality perception among traditional consumers.

Master Beer

Brand restyling and packaging design for SAB Miller Czech Republic

 

Excelent 11°

Brand restyling and packaging design for SAB Miller Czech Republic

 

Redd’s Mojito

Brand restyling and packaging design for SAB-Miller Romania

 

Radegast

Brand restyling and packaging design for SAB-Miller.

 

Dreher

SABMiller asked Lumen to create a new identity for Dreher, the biggest selling domestic beer in Hungary. The objective was to develop a more appealing, contemporary image, able to compete against international premium beers while at the same time preserving the personality and heritage of this historic Budapest brewery. Lumen has been a partner with SABMiller for years, working across Europe, from Russia to the Canary Islands.

 Lumen ha studiato per SAB Miller la nuova identità di Dreher, la birra di consumo domestico più venduta in Ungheria. L’obiettivo del progetto era lo sviluppo di un’immagine più contemporanea e accattivante, capace di rendere competitiva Dreher con le principali birre internazionali e al tempo stesso di preservare la personalità e la storica esperienza  birraia di Budapest. Lumen collabora da anni con SAB Miller  e ha sviluppato per la holding progetti in tutta Europa,  dalla Russia alle Isole Canarie.

Dorada Beer

Brand restyling and packaging design for Compañia Cervecera de Canarias