Dixan dishwashing

Identity restyling, new product extensions and packaging design for Henkel

 

Bref

The Henkel R&D labs had developed a new formula for a wide range of household cleaning applications. The innovative technology makes surfaces more resistant to dirt deposits reducing the time and effort required in subsequent cleaning. Lumen was given the task to develop a brand identity for this new line of products. A bright, simple “user friendly” style, highlighting both the benefit and the technology behind, it made the Solution range an instant success in the market.

 

Omino Bianco

Identity restyling, new product extensions and packaging design for Bolton group

 

Dixan Laundry Detergent

Identity restyling, new product extensions and packaging design for Henkel

 

Bref Solution

The Henkel R&D labs had developed a new formula for a wide range of household cleaning applications. The innovative technology makes surfaces more resistant to dirt deposits reducing the time and effort required in subsequent cleaning. Lumen was given the task to develop a brand identity for this new line of products. A bright, simple “user friendly” style, highlighting both the benefit and the technology behind, it made the Solution range an instant success in the market.