If you’re a brand from the Indian subcontinent exploring consumer branding, packaging, an identity redesign or a new product launch, this is the simplest way to start. You get a local point of contact in India, while the work stays fully integrated with Milan.

One team. Two clocks. Same standard.

Strategy

  • Brand Strategy
  • Brand Architecture
  • Brand Narrative
  • New Product Development
  • Naming

Identity + Packaging

  • Brand Identity
  • Corporate Identity
  • Brand Guidelines
  • Packaging Design
  • Structural Design

Strategy

  • Integrated Communications
  • Brand Activation
  • Retail Design

We keep the process simple: quick alignment, fewer loops, and decisions made with the right people in the room. The India Desk reduces friction early on; the Milan team is involved throughout, so standards and authorship don’t drift.

What changes?

  • Faster scheduling and quicker first alignment
  • One point of contact, less back-and-forth
  • Local context built in, fewer assumptions

What doesn’t

  • Milan-led craft and quality design standards
  • Studio authorship and accountability
  • How we build, review, and deliver work

India Desk

Sagar PatkiDesign Director – Indiapatki@lumengroup.com

Milan HQ

For any queries you can send an email to info@lumengroup.com