Smith Lumen wins Red Dot Award with TOM Gin
Our design for TOM GIN – THE SECRET EDITION wins the prestigious Red Dot Award…
SMITH LUMEN: EXCITED BY INNOVATION
The most important packaging design event of the year is coming to Milan this…
WHAT’S YOUR REPUTATION WORTH?
"Companies shouldn’t be searching for creativity alone, they should be looking…
MAKING THE ORDINARY SPECIAL
Drew Smith, founder of Smith Lumen, writes an article for Touchpoint magazine…
SMITH LUMEN VINCE CON LEMONSODA IL PREMIO AL POPKA 2023
Smith Lumen vince il premio nella categoria PACKAGING FOOD & BEVERAGE alla…
BRAND EVOLUTION O BRAND REVOLUTION? L’OPINIONE DI DREW SMITH
Ai Touchpoint Days, Laura Buraschi intervista il fondatore di Smith Lumen…
“The Magma Flow” for Make a Mark
Few things in the natural world are as dramatic and captivating as a lava flow.
AVERY DENNISON, ESTAL and LEONHARD KURZ co-launch ‘Make a Mark’ collaboration platform
The “innovation incubator” for global creatives will kick off with a limited…
How I ended the life of a forty year old boy
Few brands had been loved so much by so many for so long but it was time for a…
I love it! It’s so cool and meaningless
Forget about the pandemic and global warming, the real challenge facing…
It’s been a real pleasure to zoom you
Covid may have disrupted the way we do business but that’s not necessarily a…
Hindsight is 2020 vision
Time to sing Auld Lang Sang, count our blessings and finally move on to a new…
What a long strange trip it’s been
Fellow Deadheads will recognise the title but for the rest of you this is…
Oops, you just gave me a great idea
Inspiration often comes from unexpected places, but maybe not on Zoom
No worries, it’s just the end of the world
As they say on the south side of Trump’s wall, “Vivir con miedo es como vivir a…
Going viral doing the right thing
These have been challenging times, except for those that profited from it
Well done. I’m very proud of you
Take care of your people and the profits will take care of themselves
What have I gotta do to make you love me?
If you need to ask consumers how to grow your brand, you shouldn’t be in…
Being the best at something nobody cares about
The inferiority complex of a brand identity designer
Marketing to Androids
David Ogilvy once famously said “The consumer isn’t a moron, it’s your wife”.…
Customer Journeys
So you want to be important in my life. Why should I care?