borotalco deodorants

Premiumness and performance

Borotalco is one of the market leaders in personal care with its premium positioning and its unmistakable sedimentation linked to the famous talcum powder.

The objective of the work was to create a brand offer for Borotalco deodorants strongly focused on performance and technology, key elements of the brand positioning which in this way differentiates itself from competitors and capitalizes in an innovative way on its brand history.

Precisely for this reason, the visual expression of Borotalco deodorants has been designed to communicate the specific benefit of each reference, clearly suggesting scientificity and innovation.

Thanks to the use of straight lines and flat color backgrounds, the pack is more contemporary, distinctive on the shelf and also interesting for a younger target, by its nature active, dynamic and in search of effective solutions.

The pearlescent finishes, and the use of tone-on-tone textures, suggest greater premiumness and emphasize the promise of product performance.

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