Our design journey began with the essence of the Feudo Monaci brand itself: a story shaped by the dialogue between nature and culture, memory and modernity. We sought to distil these layers into a cohesive visual narrative, transforming the brand into a compelling storyteller.

Salento’s legends and fairy tales became a natural source of inspiration. Like wine, they capture the soul of the region—stories born of the land and sea, passed down through generations, carrying emotion, symbolism, and identity. These tales are imbued with romance, beauty, and enchantment, mirroring the character of Salento, its wines, and the story of Skuma.

Skuma, a radiant young woman who rose to become the queen of Taranto’s mermaids, ultimately surrendered her throne for love, choosing life on land alongside the fisherman she adored. Her story embodies sacrifice, passion, and the timeless allure of the region.

In this spirit, Feudo Monaci becomes both guardian and narrator of Salento—its myths, flavours, and aromas. Each wine label is conceived as a page from an illustrated book, telling fragments of these stories through original artwork. The result is a sophisticated and contemporary visual identity that expresses the brand’s personality while forging an emotional connection with consumers—engaging their imagination, stirring their senses, and inviting them into the world of Salento.