somatoline skincare for visage

Beautify me

Somatoline, market leader, iconic product and synonymous with the anti-cellulite category, thanks to its authority has also entered the market for facial care products, focusing in particular on the anti-aging segment.

But the brand heritage was not enough as the two market segments have different targets and dynamics and therefore, to be successful also in the new proposal, it was necessary to operate strategically also through visual identity and packaging architecture, that is the first communication tool with which the consumer comes into contact

We therefore accepted the challenge of this brand stretching to carry Somatoline Viso from a Somatoline Body spin off to a subrand with its own beauty identity, capitalizing on the awareness and recognized scientific expertise of the mother brand. We used more premium visual communication codes, clear and empathic necessary to be credible and appealing in a segmented and specialized market such as that of high end facial products.

The result on the shelf is a complete, innovative line that perfectly balances elegance and scientificity and that positions the Somatoline Viso proposals as a rewarding, gratifying and effective beauty and care routine.

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