Somatoline is the undisputed market leader in the anti-cellulite category. Leveraging this deep-rooted clinical credibility, the brand expanded into the facial care market—specifically the highly competitive anti-aging segment—under the name Somatoline Viso.

Brand heritage alone wasn’t enough to guarantee success. Facial care features vastly different consumer dynamics, target audiences, and expectations than body care. We needed to transform Somatoline Viso from a simple spin-off into a standalone sub-brand with its own distinct identity.

We designed a premium visual language capable of capitalising on the mother brand’s recognised scientific expertise, while introducing the elevated sophistication required to compete in the high-end skincare market.

The result is an elegant product range that perfectly balances clinical science with premium beauty. The new identity successfully positions Somatoline Viso as an authoritative, gratifying, and highly desirable player in specialised facial care.