Gran Riserva represents the pinnacle of Peroni’s domestic portfolio—a curated range of specialty beers including Doppio Malto, Rossa, and Bianca. Our objective was to integrate Gran Riserva into the master Peroni brand architecture while forging a distinct visual identity that communicates discerning, uncompromising premiumness.

We developed a visual language rooted in craft and continuity. An antique gold palette pairs with authoritative yet refined typography that commands attention. To preserve established brand equity, each variant retains its signature color-coded cues, creating a seamless bridge between visual heritage and contemporary design.

The redesigned range delivers a commanding, unmistakable identity. Gran Riserva now stands as a crown jewel within the Peroni family—balancing brand legacy with an elevated aesthetic that positions the range for sustained market leadership.