Paglieri
Visualising Fragrance
Cleo, a much-loved brand of the Paglieri Group, tasked us with redefining the visual identity of its shower gel line. The objective was to revitalise the brand expression, ensuring it feels fresh, contemporary, and instantly recognisable on-shelf. Floral fragrance is the heart of the Cleo brand. As such, we utilised immersive macro photography that envelop the bottle, establishing a direct dialogue between the product’s contents and its image.
packaging system
Magnolia, Peony, and Vanilla cease to be simple olfactory notes and become the protagonists of the design. The photography translates the brand’s core promise — “Skin as soft as a petal” — into a tangible visual asset. Cleo’s new design celebrates the harmony between nature and self-care. The sensuous colours and organic forms of the flora are balanced with disciplined typography to deliver a refined and appealing identity which transforms the bathing ritual into a moment of beauty and self-care.
