Collaborating closely with InBrew, we created a contemporary visual identity inspired by the freedom, fluidity, and rhythm of the ocean. The cornerstone of this restyling is a sleek, wave-shaped brand flag. It is a symbol of movement and renewal that bridges heritage and modernity while creating a significantly commanding shelf presence and accelerating consumer recall in a competitive retail environment.

For Smith Lumen, this project underscores a core belief: the most resilient brands evolve by amplifying, rather than discarding, their foundational equity.

By safeguarding the elements consumers love and projecting them through an aspirational lens, we have helped Blue Riband to command its next chapter of market growth with absolute confidence.