SMITH LUMEN: EXCITED BY INNOVATION

We are pleased to announce that, once again, we have been invited to participate in the BRAND REVOLUTION LAB, which will take place on 26 and 27 October at Via Archimede 26 in Milan. This event is a beacon of innovation, allowing the realization of creative concepts that do not always find a place in the market.

Brand Revolution Lab, hosted by Stratego Group, offers a two-day immersive experience in packaging innovation with workshops, lectures and trend insights from 10am to 6pm, providing ample opportunities for learning and networking in this dynamic and ever-evolving industry.

Specifically, Anna Maria Ledda, Senior Designer, will speak about our project on the 27th at 10am during the (GOOD) MOOD SHIFTER talk.
Click on this link for a full schedule of talks.

“At Smith Lumen we have always put innovation at the heart of our projects,” says Gianluca Invernizzi, Creative Director. “For us, BRL is an opportunity to engage with clients and suppliers with great creative freedom and to experiment with new solutions. Last year we won a Red Dot Award with our project for TOM Gin Touch of Milano. I am convinced that this year’s project for This Unique has all the characteristics to stand out in the market.

This Unique, this year’s partner, is a start-up that challenges the taboos of the female world and creates exclusively plastic-free products.
“We wanted to look at the female cycle from a freer perspective, free of prejudices and taboos and in line with the spirit of this company,” says Anna Maria Ledda. “Our project brings intimate pads into public spaces and presents them with lightness and irony”.

ICO, MyCordeons and Varigrafica also contributed to the project, providing products and technology to bring the creative concepts to life.
“We are looking forward to being present at the event and to presenting and telling you about our project,” says Anna Maria Ledda in her invitation.
To attend, simply click on this link.
We look forward to seeing you there.