Felce Azzura
FEEL WONDER, LIVE ENJOY, AND EMBRACE LOVE.
Wouldn’t it be wonderful to shower every day and positively influence your mood with a beautifully scented shower gel? That is the idea behind Paglieri’s new range of Felce Azzurra essential oil shower gels; “My Mood”.
Our packaging design for the range captures the essence of this sensorial journey through colour, emotion, and the power of essential oils to elevate your mood and engage both the heart and mind. Each variant in the range is thoughtfully crafted to reflect a unique emotional experience, brought to life through bold visual storytelling and expressive typography.
At the heart of the design is the fusion of vivid colours and expressive typography, each tailored to embody the feeling and fragrance of the variant. The packaging uses strong, saturated hues that immediately convey a mood — making it easy for consumers to choose their desired emotional moment.
Wonder is a vibrant green, infused with invigorating Mint essential oil, evoking freshness, clarity, and curiosity.
Love radiates with a deep red—the colour of passion—enriched with fruity Cherry essential oil for a sweet and sensual experience.
Enjoy glows in sunny yellow, a cheerful and comforting hue that complements the warm and soothing scent of Vanilla essential oil.
A hero shot of the top note ingredient — Mint, Cherry, or Vanilla — anchors each pack, offering a clear visual cue of the scent. These main visuals are surrounded by playful, floating natural elements, much like bubbles rising in hot shower steam, enhancing the immersive and indulgent feel of the product.
The result is a packaging system that is not only visually striking on shelf but also emotionally resonant, inviting consumers to choose how they want to feel, one shower at a time.

