Campari Group Cinzano 1757
The originale recipe
Cinzano 1757 Vermouth di Torino is a superior extra-dry vermouth, distilled in small batches and crafted through a precise balance of centuries-old tradition and advanced blending expertise. Created in tribute to the founding year of the Cinzano brothers, it is a refined expression of the brand’s enduring heritage.
brand identity, packaging system, bottle structure
The design draws inspiration from Cinzano labels of the 1880s, reinterpreting ornamental botanicals and ceremonial medals in a contemporary style. Bold embossed numerals with metallic foil form the focal point of the label, uniting heritage detailing with modern graphic structure and premium print finishes.
Housed in the remodelled Cinzano bottle, the slender, elegant form features sculpted shoulders, precision debossing, and an embossed heraldic lion and crest. The result is an understated yet confident design that elevates perceived quality and resonates with today’s discerning consumer.