Twinings Flavoured Black Tea & Sensations
Packaging for the senses
Twinings is globally synonymous with tea and holds a leading position in the Italian market, particularly within black specialty teas. As a brand rooted in heritage yet attuned to evolving consumer needs, Twinings continually refreshes its offer to remain relevant and engaging.
The flavoured black tea range is appreciated for its versatility, its ability to soften bitterness, and its distinctive taste pairings, such as Pink Grapefruit and Bergamot. Our packaging design was conceived to amplify this sensory appeal on shelf. A strong black base provides contrast and authority, while vivid, colour-coded patterns and dramatic macro photography of the key ingredients bring energy and flavour cues to the forefront. Together, these elements create a bold, cohesive shelf presence that is both eye-catching and enticing.
brand identity, packaging system
Building on the success of the Infusi range, we were asked to redesign the packaging for its relaunch under the new name Sensations. The updated design elevates the sensory experience further, featuring rich, mouthwatering photography of fresh fruits, flowers, herbs, and spices, paired with vibrant, expressive colours. The result is a contemporary, appetite-appealing range that clearly communicates flavour, freshness, and indulgence at a glance.
