Henkell sparkling wine
For life’s special moments
Henkell uniquely combines French cuvée artistry with German production expertise and is the most exported German sparkling wine brand, available in over 100 countries.
Henkell commissioned its first major brand restyling in over 30 years, with a clear objective: modernise the visual identity while preserving its strong heritage. Our design brings greater clarity and confidence. The iconic fleur-de-lis, derived from the Wiesbaden crest, was elevated to a central gold signature, enhanced through premium printing and finishing techniques.
brand identity, packaging design
Following the on-pack redesign, we refined the iconic Henkell banderole. Simplified decorative elements and newly introduced gold accents reference the bottle’s foil, enhancing elegance, structure, and visual impact. The logotype was carefully redrawn for improved legibility and refinement.
The result is a confident, contemporary expression that elevates perceived quality and reinforces Henkell’s position as a modern luxury sparkling wine with enduring heritage.
