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September 22, 2021

“The Magma Flow” for Make a Mark

Few things in the natural world are as dramatic and captivating as a lava flow.

Spotlight
make_a_mark

September 15, 2021

AVERY DENNISON, ESTAL and LEONHARD KURZ co-launch ‘Make a Mark’ collaboration platform

The “innovation incubator” for global creatives will kick off with a limited…

Drew’s view

May 1, 2021

How I ended the life of a forty year old boy

Few brands had been loved so much by so many for so long but it was time for a…

Drew’s view

April 21, 2021

I love it! It’s so cool and meaningless

Forget about the pandemic and global warming, the real challenge facing…

Drew’s view

March 1, 2021

It’s been a real pleasure to zoom you

Covid may have disrupted the way we do business but that’s not necessarily a…

Drew’s view

December 27, 2020

Hindsight is 2020 vision

Time to sing Auld Lang Sang, count our blessings and finally move on to a new…

Drew’s view

November 8, 2020

What a long strange trip it’s been

Fellow Deadheads will recognise the title but for the rest of you this is…

Drew’s view

October 5, 2020

Oops, you just gave me a great idea

Inspiration often comes from unexpected places, but maybe not on Zoom

Drew’s view

August 30, 2020

No worries, it’s just the end of the world

As they say on the south side of Trump’s wall, “Vivir con miedo es como vivir a…

Drew’s view

July 11, 2020

Going viral doing the right thing

These have been challenging times, except for those that profited from it

Drew’s view

June 16, 2020

Well done. I’m very proud of you

Take care of your people and the profits will take care of themselves

Drew’s view

May 6, 2020

What have I gotta do to make you love me?

If you need to ask consumers how to grow your brand, you shouldn’t be in…

Drew’s view

April 21, 2020

Being the best at something nobody cares about

The inferiority complex of a brand identity designer

Drew’s view

March 28, 2020

Marketing to Androids

David Ogilvy once famously said “The consumer isn’t a moron, it’s your wife”.…

Drew’s view

February 28, 2020

Customer Journeys

So you want to be important in my life. Why should I care?

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